Social media marketing

BY Tim Berry
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
How to Mine Social Networks for Valuable Customer Data
BY AJ Kumar
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
4 Tips for Using Pinterest to Market Your Startup
BY Adam Toren
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
3 Tips for Using LinkedIn's New 'Endorsements'
BY Lewis Howes
You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.How Can I Save Time on Social-Media Marketing?
BY Entrepreneur Staff
If you're interested in social-media marketing but don't have hours to spend on Facebook, these tips can help you make the most of your efforts.
3 Things You Need to Know About LinkedIn's Company Pages
BY Ted Prodromou
The redesign of the professional networking site gives you more marketing opportunities.
How Chobani Yogurt Used Social Media to Boost Sales
BY Samuel Greengard
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
What You Can Learn from Celebrities About Social Media
BY Scott Levy
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Big Companies Are Adapting to Social Media Marketing
BY Mikal E. Belicove
New reports show that more large companies are using social media to promote their brands.
Richard Branson on How to Connect With Your Customers
BY Richard Branson
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
3 Ways to Generate Better Leads on Facebook
BY Amy Porterfield
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
8 Ways to Make Your Business Cards Stand Out
BY Ann Handley
We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
How 4 Small Businesses Are Winning on Pinterest
BY Jason Falls
The hot social network can help boost website traffic, sales and customer retention.
6 Must-Have Attributes of Social Media Managers
BY Mikal E. Belicove
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
3 Simple Ways to Use LinkedIn to Boost Sales
BY Lewis Howes
Follow these tips for transforming your LinkedIn profile into a lead generating machine.
3 Ways to Amplify Small-Business Marketing with Crowdsourcing
BY Susan Gunelius
If you're looking to jump-start your marketing, consider enlisting your online fans.
3 Ways to Use Facebook Groups to Attract and Keep Customers
BY Amy Porterfield
Follow these tips to create different types of groups tailored to specific customers.
This New Tool Could Be the Future of Measuring Sentiment on Social Media
BY Jonathan Blum and Alex Dalenberg
Emoto analyzes the emotions of Twitter posts.
How to Make Your Social Networking Efforts More Productive
BY Erika Napoletano
Forget flavor-of-the-month social sites. Find the community that works best for your company.
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