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Microsoft Admits Its 2007 $6.3 Billion Ad Tech Purchase Was A Waste—Here's
Today's Ad Brief
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Microsoft has admitted that its $6.3
billion all-cash purchase of ad tech company aQuantive in 2007 was a complete
waste. "While the aQuantive acquisition continues to provide tools for
Microsoft's online advertising efforts, the acquisition did not accelerate
growth to the degree anticipated, contributing to the write down," the company
said in a statement. This investment in online display was made around the time
when Google
bought DoubleClick for $3.1 billion.
Digitas has been named Taco Bell's new interactive agency.
The team will be led by Doug Ryan, Digitas Executive Sponsor, out of the Chicago
office. The budget has not been disclosed.
Pinger has created a new, half-screen mobile ad unit (called
a "medium banner") that only pops up when one sends a text. The company claims
that the click through rates are just above 1 percent.
Fiksu, a mobile
app marketing platform, has secured $10 million in Series B financing thanks
to an old investor, Charles River Ventures, and a new investor, Qualcomm Inc..
Fiksu now has $17.8 million, and the money will be used for Asian and European
growth.
Prometheus Global Media has named Dottie
Mattison as its new CEO. Mattison was Guggenheim Partners' senior
managing director and will now oversee media and entertainment brands
including The Hollywood Reporter, Adweek, Billboard, Backstage, the
Clio Awards, and The Film Expo Group.
Scott Spaulding has joined Rocket Fuel as vp of sales in New
York. This hire comes after the agency announced $50 million in new funding last
week.
DDB has embraced the zombie-pocalypse in its new ads for the
New York Lottery Mega Millions game. Watch
a spot here.
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