Social media
BY Alyson Shontell
The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
5 Fundamentals of a Social-Media Action Plan
BY Tim Berry
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Betaworks Uses Creative Methods to Find and Fund the Next Big Idea
BY Vanessa Richardson
Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
Projecting a Professional Image on LinkedIn
BY Ted Prodromou
You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
4 Tips for Using Pinterest to Market Your Startup
BY Adam Toren
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
3 Tips for Using LinkedIn's New 'Endorsements'
BY Lewis Howes
You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
5 Scary Mistakes to Avoid on Facebook
BY Scott Levy
Don't make these no-nos when trying to build your fan base on the giant social network.
Before You're LinkedIn, Determine Your Goals
BY Ted Prodromou
Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Building Your LinkedIn Network
BY Ted Prodromou
How to utilize two distinct approaches to add and maintain connections.
Twitter's Profile Pages Redesign Offers More Branding Opportunities
BY Scott Levy
How to take advantage of larger images and other design changes to draw more attention to your business.
What You Can Learn from Celebrities About Social Media
BY Scott Levy
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Starting a LinkedIn Group to Grow Your Network
BY Ted Prodromou
How to create a focused, topic-driven community and better connect to clients and customers.
Creating Your Company's LinkedIn Profile
BY Ted Prodromou
These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
5 Ways to Position Your Brand for Pinterest
BY Jess Loren and Ed Swiderski
A successful Pinterest campaign begins with assessing your brand and philosophy.
What Is Vooza and Why Should You Care?
BY Jason Sadler
Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
3 Ways to Generate Better Leads on Facebook
BY Amy Porterfield
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
How 4 Small Businesses Are Winning on Pinterest
BY Jason Falls
The hot social network can help boost website traffic, sales and customer retention.
6 Must-Have Attributes of Social Media Managers
BY Mikal E. Belicove
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
Thrillist's Ben Lerer on Success as a Young Trep
BY Shira Lazar
Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
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